Fictional BrandAether Automobil
Year2024
CountryGermany
ScopeWebGL Development, Creative Direction, Motion Design
Concept Design · Unsolicited Redesign
This is a concept project created by Fractal Studio to demonstrate our capabilities. Aether Automobil is a fictional brand. This project was not commissioned by any real client.
About the
project.
Aether Automobil challenged us to build more than a car website — they wanted a digital showroom. We created a fully interactive WebGL experience where users explore the vehicle in photorealistic 3D, customize materials and colors in real-time, and feel the electric drivetrain through scroll-driven animations. Every surface, every reflection, every light source was engineered to blur the line between screen and reality.
Scope of work
WebGL DevelopmentCreative DirectionMotion Design