Fictional BrandPulse London
Year2024
CountryUnited Kingdom
ScopeWebGL Development, Motion Design, Creative Direction
Concept Design · Unsolicited Redesign
This is a concept project created by Fractal Studio to demonstrate our capabilities. Pulse London is a fictional brand. This project was not commissioned by any real client.
About the
project.
Pulse doesn't just host nights — it architects experiences. We built a WebGL universe where the music is visible: audio-reactive particle systems that pulse to the rhythm of the city, typographic animations that mirror the energy of the crowd, and video reels that capture the spectacle without diminishing it. In a city built on cultural energy, Pulse needed a website that matched its frequency.
Scope of work
WebGL DevelopmentMotion DesignCreative Direction