Fictional BrandRasa Collective
Year2024
CountryIndia
ScopeUI/UX Design, Motion Design, 3D Visualization
Concept Design · Unsolicited Redesign
This is a concept project created by Fractal Studio to demonstrate our capabilities. Rasa Collective is a fictional brand. This project was not commissioned by any real client.
About the
project.
Rasa — the Sanskrit essence of aesthetic experience. Every form that Rasa's collective performs carries its own emotional state: fury, love, wonder, serenity. We translated these nine rasas into digital design: color palettes that shift like mood, typographic rhythms that mirror the tabla, and video choreography that transforms the screen into a stage. Art doesn't translate — it transforms.
Scope of work
UI/UX DesignMotion Design3D Visualization