Fictional BrandZenith Wellness
Year2024
CountryAustralia
ScopeBrand Identity, UI/UX Design, Motion Design
Concept Design · Unsolicited Redesign
This is a concept project created by Fractal Studio to demonstrate our capabilities. Zenith Wellness is a fictional brand. This project was not commissioned by any real client.
About the
project.
Zenith needed a digital presence that conveyed stillness and elevation simultaneously. We designed a sensory digital experience where micro-animations breathe like meditation, typography flows like water, and the interface feels like a sanctuary. Every interaction was crafted to reduce cognitive load and induce calm.
Scope of work
Brand IdentityUI/UX DesignMotion Design